GPS Insight is transforming the way organizations operate—on the road and in the field.
Meet the dedicated leaders behind this mission.
Chief Executive Officer
As the CEO of GPS Insight, Gary brings 25 years of experience in strategy, IT architecture, mergers and acquisitions, and operations. With a strong technology background, he loves the challenge of finding solutions to difficult problems and is passionate about empowering his employees and putting them in a position to succeed at their current job, while also helping them to grow professionally.
Gary spent over 20 years of his career at General Electric, learning from almost every type of business from large to small. His strategic insight allowed him to work on billion-dollar merger and acquisition transactions, and the development of the corporate technology roadmap. Along the way he learned the biggest differentiator between success and failure was leadership. Gary holds a Bachelor of Arts from Brigham Young University.
Away from work, he loves to travel, and he recently visited his 50th state, and nearly as many countries. He lives in Scottsdale, Arizona with his wife and family.
Chief Financial Officer
As the Chief Financial Officer, Franklin is facilitating the company's growth by engaging top finance and accounting talent and partnering with the leadership team to align growth goals and investment to maximize value. He has done this over his career both with and without private equity sponsorship.
His previous experience includes senior financial leadership roles in the telecommunications, wireless, media, and technology spaces with industry leaders like Sprint PCS, Cox Communications, ADify, and SheMedia. He has a proven record of driving excellence in finance and business operations while accelerating business performance. Franklin holds a Bachelor of Science in Finance from California State University and a Master of Business Administration from Arizona State University.
Outside of work, he enjoys spending time with his family and playing golf.
Chief Operating Officer
Jerry is Chief Operating Officer, where he delivers operational targets through efficiency improvements, while strengthening process controls and increasing client satisfaction. Currently, he oversees all facets of operations, including the leadership and coordination of business development, fulfillment, installations, customer support, and the overall responsibility for achievement of operational goals.
He has spent over 25 years in operations, helping startups become the leaders of their industries. Prior to joining GPS Insight, Jerry worked in the architecture, logistics, and ecommerce industries, helping companies leverage technology to create positive change, efficiency, and increased profitability. Jerry holds an Associate Degree in Architectural Drafting and Architectural CAD/CADD from PIT Phoenix Institute of Technology.
Originally from Oregon, Jerry is married with four children.
Chief Product Officer
As Chief Product Officer, Shay Demmons and team are focused on solving key issues and delivering customer-centric solutions for companies operating on the road and in the field. Shay oversees product strategy and development and is responsible for driving innovation—from initial concept to the end goal of delivering value to our customers.
Shay has experience across diverse roles and product areas, with companies ranging from startups to the Fortune 50. Most recently, Shay was the General Manager of the BASELAYER RunSmart software division where he was responsible for running all aspects including sales, marketing, development, and customer service. Shay holds a Bachelor of Science from Arizona State University and a Master of Business Administration from Babson College.
Originally from Maine, Shay enjoys spending time with his wife and two boys which mostly seems to include baseball these days—go RedSox!
Chief Revenue Officer
As Chief Revenue Officer, Geoff Garrett energetically strategizes about the future of the company and translates initial traction into lasting growth. Geoff spent 20 years in the sales industry, most recently serving as Chief Executive Officer at SYSPRO USA and Global Chief Sales Officer for SYSPRO Corporate, where he oversaw the implementation of a global sales transformation—including the creation of SYSPRO’s new channel program, PartnerUP—for key regions including Africa, Asia Pacific, Canada, Europe, and the United States.
Geoff was recognized as one of the “10 Best Entrepreneurs of 2019” by Industry Era and acknowledged in Silicon Review’s “One of the 30 Best Leaders to Watch in 2020.” Geoff holds a National Diploma in Computer Data Processing from Cape Peninsula University of Technology in South Africa.
Geoff is a family man who loves spending time with his kids and wife. Age is never a limiting factor as he enjoys staying active, spending time on the water, and wakeboarding. As an active member of Oceans church, Geoff believes in making and difference and serving with purpose.
Chief Marketing Officer
As Chief Marketing Officer at GPS Insight, Shawna leads end-to-end marketing to maximize corporate visibility and drive revenue, profitability, and business growth.
Shawna spent more than 20 years in a broad range of marketing leadership roles at early-stage and billion-dollar enterprises—most recently serving as the SVP of Marketing at ConnectYourCare, a technology-enabled benefits company. During her tenure there, the organization experienced significant growth and was acquired by Optum, a division of UnitedHealth Group. Shawna holds a Bachelor of Science from the University of Iowa and a Master of Science from the University of Massachusetts, Boston.
Shawna loves hiking and exploring the outdoors with her family and labradoodle. She also enjoys visiting her home state of Iowa. Go Hawkeyes!