Close
Cost of GPS Tracking, pricing gps, gps cost, cost of gps

Blog author Jenny Shiner

Author: Jenny Shiner

Marketing Communications Manager

Pricing GPS: What’s the Cost of GPS Tracking?

The first question many fleet managers and owners have is, “What is the cost of GPS tracking software?” when they begin researching this technology. To address the question of pricing GPS, there are necessary costs to consider, and then there are some add-ons that more than likely come at an additional cost.

GPS Tracking Costs

Purchase or Rental: First, you need to decide if you will purchase or rent the devices. There are benefits to either option, and it depends on your businesses’ preference which works best. From a cost aspect, renting devices will eliminate the larger upfront cost by bundling the equipment and monthly service fee. Additionally, devices and sometimes service can be discounted based on volume (the more you buy, the less the unit/monthly service cost is per vehicle or asset).

Type of GPS tracking device: The type of GPS tracking devices that you need will also adjust the cost. If you are purchasing a basic vehicle or asset tracking device, the price is about the same, but the monthly service fee varies greatly between vehicles and assets. In most cases, tracking vehicles cost more per month than tracking assets.

Here is a breakdown of what you can expect the cost of GPS tracking service to start at:

Vehicle tracking pricing ranges from $19.95 -$29.95 per month depending on the level of complexity to your tracking needs.
Asset tracking starts at $14.95 per month.

Some providers may offer service at a lower price, but it’s important to keep in mind that you get what you pay for with GPS tracking. When you implement any business software, you want to ensure it will solve your challenges and provide the most accurate and reliable data. It’s strongly recommended never to select a system just because it’s the cheapest.

GPS Tracking Location Update Frequencies

Update Frequency: Your monthly service cost can also vary based on how frequently you need your GPS tracking device to update (update the vehicle or asset’s location on a map or alert/report). Industry standard update frequencies for vehicles are typically every two to five minutes. For assets, it is much less frequent, which drives the monthly cost down. Update rates for assets measure as pings (on-demand communication) instead of by time, e.g., two minutes. The more pings per day that you want, the higher the cost per month.

Installation

Most GPS tracking companies use an installation network to complete customer installs of the GPS devices, and installation comes at an additional cost to the customer, typical per vehicle installation ranges from $75-$100 depending on the vehicle type, how hidden the GPS device needs to be, and if there are any additional add-ons to install like ELD.

Some companies will provide installation guides and installation support/troubleshooting for those that want to manage the installations on their own. Self-installation is something worth considering to save on the upfront costs of rolling out GPS tracking for your fleet. It is a best practice to use the professional installation network that the GPS fleet tracking company uses so that no issues arise in the future from a poor installation job.

Keep in mind that these additional costs are minimal compared to the savings your business will receive from GPS fleet tracking software.

Blog author Jenny Shiner

Author: Jenny Shiner

Marketing Communications Manager

Engage your fleet with GPS Insight.

Engage your fleet with GPS Insight.