Running a fleet today involves far more than simply scheduling drivers and keeping vehicles on the move. Businesses are expected to control costs, meet safety and compliance regulations, and respond to customer demands faster than ever. Fleet management software is no longer optional. It has become the central tool for tracking vehicles, monitoring performance, and maintaining efficient operations.
For small and mid-sized fleets, choosing the right platform is even more critical. You need a solution that is cost-effective, easy to roll out, and flexible enough to grow with your business. Long contract commitments or one-size-fits-all features can be a burden for smaller operators. That is why this comparison of GPS Insight, Samsara, and Motive focuses on what matters most to Small and Medium-sized Businesses (SMB) fleets in 2025.
Quick Comparison Table: GPS Insight vs Samsara vs Motive
| Feature | GPS Insight | Samsara | Motive |
| Target Market | SMBs and Mid-Market Fleets | Enterprise and SMBs | SMBs |
| Pricing | Flexible, custom | Moderate to high | Moderate |
| Contract Terms | Month-to-month or annual | 1–3 years | 1–3 years |
| Free Trial | Yes | Yes | Yes |
| ELD/DVIR Compliance | Full compliance | Full compliance | Full compliance |
| Mobile App | Yes | Yes | Yes |
| 24/7 Support | Yes, US-based | Limited | Yes |
| Maintenance Tools | Full suite | Moderate | Full |
| Asset Tracking | Vehicles and heavy equipment | Vehicles and equipment | Vehicles only |
Platform Deep Dive: What Should You Know Before Choosing?
Choosing fleet management software is not just about comparing features on paper. You need to know how each platform works in practice, where it excels, and where it might not meet your needs. Here are the key questions to ask when looking at GPS Insight, Samsara, and Motive.
1. GPS Insight
GPS Insight is built for fleets that want control over their setup without sacrificing usability. The platform is especially attractive for small to mid-sized fleets that do not want to be tied into multi-year contracts. It covers all the essentials, from ELD and DVIR compliance to custom reporting and maintenance scheduling, and it includes options for tracking both vehicles and heavy equipment.
Strengths:
- Flexible contract options, including true month-to-month agreements
- Comprehensive compliance tools that meet FMCSA requirements
- Support for mixed fleets with both vehicles and heavy equipment
Customizable dashboards and reports without hidden add-on costs
- US-based 24/7 customer service with dedicated account managers
Considerations:
- Pricing is tailored to each fleet, so it requires a short consultation before setup
2. Samsara
Samsara is a polished, feature-rich platform that appeals to large-scale fleets with advanced technical needs. It offers real-time video streaming, AI-powered safety tools, and a broad range of integrations with enterprise systems.
Strengths:
- Sleek interface with live video and safety alerts
- Strong integration capabilities for complex operations
Considerations:
- Higher costs and long-term contract commitments
- Many features are bundled, limiting flexibility for smaller fleets
3. Motive
Motive, formerly known as KeepTruckin, focuses heavily on driver usability and mobile-first operation. It is often chosen by fleets that need a simple, quick-to-implement solution.
Strengths:
- Easy-to-use interface for drivers and managers
- Competitive hardware pricing
Considerations:
- Limited heavy asset tracking capabilities
Typically requires 1–3-year contracts
Pricing and Customization: Which Platform Gives You the Most Control Over Cost?
For many small and mid-sized fleets, the biggest question is not just “How much does it cost?” but “Can I adjust the plan to fit my business?” Cost goes beyond the monthly subscription. It includes contract terms, hardware flexibility, onboarding fees, and whether you are paying for features you will never use.
Does GPS Insight offer flexible pricing?
Yes, and it goes further than most competitors. GPS Insight provides true month-to-month contracts with no hidden penalties for scaling down or switching plans. Fleets can choose between renting hardware to reduce upfront costs or purchasing it outright for long-term savings. The platform also allows you to build a feature set from the ground up, whether that means starting with basic GPS tracking and ELD compliance, then adding maintenance scheduling, driver safety tools, or heavy equipment tracking as your needs grow. This “only pay for what you use” approach is ideal for businesses that expect changes in fleet size or operational requirements throughout the year.
Are Samsara and Motive as flexible?
Not to the same extent. Samsara and Motive both offer robust solutions but generally come with fixed feature bundles, higher upfront hardware costs, and longer-term contracts that can lock fleets in for one to three years. While this structure may work for large operations with stable budgets and predictable requirements, it limits flexibility for smaller fleets that need room to adapt as business conditions change.
Opt for GPS Insight to gain full control over features, costs, and contract terms, ensuring your fleet can adapt without long-term commitments.
Real-World Use Cases
Construction Fleets
GPS Insight is particularly well-suited to the construction industry because it can track a wide variety of assets in a single platform. This includes service trucks, heavy machinery, trailers, and even smaller equipment like generators or compressors. Managers can view the precise location of every asset in real time, receive alerts for unauthorized movement after hours, and schedule preventative maintenance to prevent costly downtime.
The platform’s geofencing tools allow you to set virtual boundaries around job sites, so you know immediately if equipment leaves its designated area. GPS Insight also offers detailed utilization reports that help construction companies determine whether they are over- or under-using assets, making it easier to optimize purchasing and rentals.
Last-Mile Delivery
Motive’s mobile-first interface and straightforward setup are ideal for fleets with high driver turnover, such as courier services. New hires can get up to speed quickly, which reduces training time and helps maintain delivery speed.
Enterprise Logistics
Samsara’s live video monitoring and wide-ranging system integrations make it well-suited for large logistics providers with complex routing, multi-location hubs, and dedicated IT teams to manage the system.
Wrapping It Up!
The right fleet management platform depends on the size of your operation, your budget flexibility, and the type of assets you manage.
GPS Insight stands out as the most adaptable choice for small and mid-sized fleets. With true month-to-month or annual contracts, the ability to track both vehicles and heavy equipment in one platform, and fully customizable feature packages, it ensures you only pay for what you use. GPS Insight combines compliance, asset tracking, and detailed reporting in a way that scales with your business without adding unnecessary costs or complexity.
Samsara can be an option for very large fleets that require advanced integrations and dedicated technical teams, while Motive offers a simple, mobile-friendly experience for operations focused solely on basic vehicle tracking.
For most small and mid-market fleets, GPS Insight offers the right balance of flexibility, compliance, and value. It provides the capabilities SMBs need without locking them into long-term contracts or overwhelming them with unnecessary features.
Ready to see how GPS Insight can transform your fleet operations?
Request a personalized demo today and discover how our flexible contracts, customizable features, and powerful tracking tools can help you save money and improve efficiency from day one.
Key Takeaways:
- GPS Insight offers unmatched flexibility with true month-to-month or annual contracts, customizable features, and the ability to track both vehicles and heavy equipment in one platform.
- Faster ROI for SMB fleets. GPS Insight helps reduce costs through targeted features, fuel savings, downtime reduction, and compliance avoidance, with payback in as little as six to eight months.
- Built for diverse fleet needs. From service vans to heavy machinery, GPS Insight unifies tracking, reporting, and maintenance scheduling for mixed fleets without requiring multiple systems.
- Compliance made easy. GPS Insight delivers fully FMCSA-compliant ELD and integrated DVIR tools, streamlining inspections and record-keeping for stress-free audits.
- Dedicated support for real-world operations. US-based 24/7 assistance and account managers ensure SMB fleets get prompt, knowledgeable help whenever it is needed.
Frequently Asked Questions
Q1: Why is GPS Insight the best choice for SMB fleets?
GPS Insight combines enterprise-grade capability with SMB-friendly flexibility. It offers true month-to-month or annual contracts, customizable features, and the ability to track both vehicles and heavy equipment in a single platform. This makes it adaptable as your business grows.
Q2: How does GPS Insight help reduce operating costs faster than competitors?
By providing only the features you need, GPS Insight avoids unnecessary expenses while delivering savings through reduced fuel waste, improved route planning, and fewer compliance violations. Many SMB fleets achieve a return on investment in as little as six to eight months.
Q3: Can GPS Insight handle mixed fleets with heavy equipment and service vehicles?
Yes. GPS Insight is designed to track diverse assets, including trucks, vans, bulldozers, trailers, and generators, all in one unified dashboard. This allows managers to monitor usage, prevent unauthorized movement, and schedule maintenance efficiently.
Q4: makes GPS Insight’s pricing and contracts better for small businesses?
Unlike competitors that require one to three-year contracts, GPS Insight offers month-to-month options with no penalties for scaling up or down. Customers can also choose to rent or purchase hardware based on budget and operational needs.
Q5: How does GPS Insight ensure compliance with ELD and DVIR requirements?
GPS Insight provides fully FMCSA-compliant ELD solutions integrated with DVIR tools. Drivers can complete inspections digitally, and managers can store records securely for easy retrieval during audits.