The Insight Source Blog
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Author: Jenny Shiner
Marketing Communications Manager
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Grow Your Landscaping Business
How to Maximize Profitability with Technology
If you are a lawn care professional looking to increase your profit margin and grow your landscaping business, implementing technology can help identify where you need to reduce expenses and uncover ways to increase revenue. One of the ways to grow and achieve the maximum profitability is incorporating GPS tracking to streamline operations for optimal efficiency, examine and reduce fleet expenses, and become as productive as possible.
I spoke with Kevin Baker, a Customer Account Manager here at GPS Insight, about some ways his customers in the landscape and lawn care industry use our technology in their fleet operations to save time, reduce fleet operating costs, and generate more revenue.
Why are landscape and lawn care professionals using GPS tracking?
Many lawn care professionals are turning to GPS tracking software to be more efficient and add hours back to their day. Automating traditionally time-consuming processes such as tracking jobs completed, billable hours, and fuel expenses will absolutely save time – and it drastically increases accuracy as well.
Landscape pros can also use GPS tracking to ensure their teams are using their time wisely when performing lawn care services. Diving into the product to understand how long employees spend at each job helps A. determine the ideal amount of time it should take to complete services, and B. track how efficiency jobs are being completed going forward.
How does GPS tracking save labor costs?
Lawn and landscape businesses are also using GPS tracking to track how long their employees are on site to ensure payroll hours are accurate. Gaining the ability to track exactly how long employees are on the job site with GPS stamped location data, rather than relying on employees to report their rough estimates of hours worked, can provide substantial savings over time.
One of our customers was able to save $100,000 per year in labor cost by correcting payroll discrepancies. By integrating their GPS tracking data into their payroll system, their accounting team was able to easily verify the hours reported compared to when employees truly started and ended their day.
How can lawn and landscape professionals reduce fuel waste?
Monitoring fuel use, management, and cost is an important conversation for landscape business. The answer to why is simple – excessively high fuel costs cut into profits. While fuel is a consistent overhead cost that is likely to fluctuate, landscape organizations are stabilizing fuel spend by using technology to manage how much fuel is filling up their tanks.
To reduce fuel waste, landscape professionals are using fuel management technologies like GPS tracking and fuel card software to track fuel spend, correct driving behaviors that increase fuel expenses, and monitor fuel card transactions to identify fraud.
How does our technology help generate revenue?
Using GPS tracking to reduce inefficiencies helps landscape professionals not only lower costs but generate additional revenue. By ensuring drivers take the best routes to job sites, are as efficient as possible at completing lawn care services, and are not taking side trips while they are out on jobs presents the opportunity to complete more services per day. When considering how much additional revenue can be earned by adding a few extra jobs per week, using technology to be as efficient as possible can have a significant impact on the bottom line.
In what other ways does GPS tracking make companies profitable?
GPS tracking helps landscape and lawn care companies improve productivity, track fleet expenses, and reduce unnecessary costs that come from excessive fuel consumption, overdue maintenance, high labor costs, and more. By diving into the data and understanding how it solves specific challenges, landscaping companies can use this technology to ensure their business is a well-oiled machine built for maximum profitability.
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