GPS Insight Cookie Policy

GPS Insight Cookie Policy 

Last Updated: 20.11.2025 

This Cookie Policy explains how GPS Insight uses cookies and similar technologies across our websites and online services, including https://www.gpsinsight.com/. It describes what these technologies are, why we use them, the types of cookies involved, how long they remain active, and the choices available to you. Our goal is to provide clear information so that you can understand how your data is collected and used when you interact with our site. 

By using our website, you agree to the use of cookies and similar technologies as described in this policy. If you do not agree, you may disable cookies through your browser settings, although certain parts of the site may not function correctly without them.  

What Are Cookies? 

Cookies are small text files that websites place on your computer, mobile device, or tablet when you visit a webpage. They allow the website to recognize your device and store certain information about your visit. This may include settings, preferences, login details, and information about how you move through and interact with pages. 

Some cookies stay on your device only while you browse the site. These are called session cookies. Others remain stored for a set period, so the site can remember you when you return. These are known as persistent cookies. 

Cookies are used by almost all websites today because they support essential functionality. Without them, you would need to re-enter the same details on each visit, and many site features would not work reliably. 

In addition to cookies, we may use related tracking technologies such as web beacons, pixels, and local storage. While these technologies work slightly differently, they serve similar purposes by helping us understand site usage, improve functionality, and support security. \

Do We Use Cookies and Similar Technologies? 

Yes. GPS Insight uses cookies and similar technologies to support website functionality, improve performance, understand how visitors use our site, and enhance the experience you receive. These technologies also help us deliver relevant marketing messages, maintain account security, and collect analytics that guide product and content improvements. 

We rely on these tools for purposes such as 

  • remembering your login status
  • keeping sessions active and secure
  • analyzing page performance
  • identifying areas where visitors may encounter difficulty
  • supporting customer inquiries
  • personalizing content
  • delivering tailored advertising
  • improving navigation

We use both first-party and third-party technologies to achieve these purposes. All cookies fall into one of the categories described in the sections below. 

Why We Use Cookies? 

Cookies help us provide a stable, reliable, and efficient website. Without them, many features such as secure logins, shopping tools, form submissions, and personalized content would not function as intended. 

We use cookies for the following reasons: 

Website operation 

Certain cookies are required to run our pages, protect user sessions, and enable core functions. 

Performance improvement 

Analytics cookies help us understand which pages are visited most often, how long visitors stay, and where they may experience slowdowns or navigation challenges. 

User experience 

Functionality cookies allow the site to remember your username, preferences, and selections so that your experience feels consistent across visits. 

Marketing and advertising 

Cookies support advertising that is relevant to your interests. They also help measure campaign effectiveness and prevent showing you the same ads repeatedly. 

Security 

Cookies protect accounts by helping us identify unusual activity and maintain authenticated sessions. 

 

Types of Cookies We Use 

We categorize our cookies into the following groups. Each group plays a specific role in how the website operates and how we provide services to you. 

  1. Strictly Necessary Cookies

These cookies are essential for the website to function. They allow you to navigate pages, access account areas, and use secure features. They also help maintain stability and maintain your session while you move through the site. 

Examples include 

  • authentication and login cookies
  • load balancing cookies
  • security verification cookies

You cannot opt out of these cookies because our website cannot operate correctly without them.  

  1. Performance and Analytics Cookies

These cookies collect information about how visitors use our site. They help us understand which pages are popular, how long visitors stay on a page, where users come from, and how they move through our content. 

The purpose of these cookies is to improve the overall performance and usability of the website. The data collected is aggregated and not used to identify you as an individual. 

  1. Functional Cookies

Functional cookies allow the website to remember choices you make such as language settings, region, or custom preferences. They support enhanced features like saving form entries, maintaining display preferences, and remembering previously viewed content. 

These cookies help personalize the site to your needs and preferences. 

  1. Advertising and Targeting Cookies

These cookies are used to deliver advertisements that match your interests. They track your browsing behavior across our website and, in some cases, across other websites. They also help us measure the performance of advertising campaigns and reduce repetition of ads you have already seen. 

These cookies may be set by us or by third party partners that help deliver advertising or analyze marketing activity. 

  1. Cookies Related to Customer Portals and Mobile Apps

If you access our customer portal or use GPS Insight applications, additional cookies or local storage tools may be used to support login, authentication, performance, and security. These cookies follow the same principles as those used on the main site. 

First-Party and Third-Party Cookies 

First Party Cookies 

First party cookies are set directly by GPS Insight. They allow us to 

  • run essential website functions
  • understand how visitors use our site
  • remember settings that enhance your experience
  • maintain secure sessions
  • improve site content and navigation

Only GPS Insight can read these cookies when you revisit our pages. 

Third Party Cookies 

Third party cookies come from outside service providers who help us deliver analytics, advertising, and other features. These providers may include analytics platforms, ad networks, and customer support tools. 

Third party cookies help with 

  • analyzing traffic
  • running interactive features
  • delivering targeted ads
  • measuring ad performance
  • enabling social media integrations

Third party cookies are subject to the privacy policies of the providers who set them. We encourage you to review those policies if you want more detail on how the data is used.

How We Use Information Collected Through Cookies? 

The information collected through cookies is used to 

  • maintain normal website operation
  • analyze site performance
  • understand visitor activity
  • enhance user experience
  • personalize content
  • support sales and marketing efforts
  • protect accounts and data
  • assist with troubleshooting or customer support

Most cookie-generated information is aggregated and cannot identify you directly. In cases where a cookie interacts with account data you have provided, the information may be linked to your profile so that we can provide relevant features and support. 

Your Choices and Control Over Cookies 

You have the ability to disable, restrict, or delete cookies at any time. You can do so through your browser settings or through tools offered by third-party providers. Keep in mind that disabling certain cookies may affect the performance and usability of our website. 

Below are the main methods available to you. 

Disabling, Deleting, and Opting Out of Cookies 

Browser Controls 

Most browsers allow you to 

  • block all cookies
  • block cookies from specific sites
  • delete existing cookies
  • receive alerts before a cookie is stored
  • disable tracking technologies

Instructions vary by browser. You can locate cookie settings in your browser’s privacy or security menu. 

Please note that if you block essential cookies, certain website features may stop working. You may also need to re-enter information each time you visit. 

Advertising Preference Tools 

You may opt out of targeted advertising through industry-supported tools such as 

  • the Network Advertising Initiative opt-out page
  • the Digital Advertising Alliance opt-out tool
  • your device settings for interest-based ads on mobile

These tools allow you to limit how third party advertisers use cookies to deliver personalized advertising. You will still see ads, but they may not be tailored to your interests. 

Deleting Cookies 

You may delete cookies at any time through your browser or device settings. Removing cookies may cause you to lose stored preferences or require you to log in again on your next visit. 

Disabling Similar Technologies 

Technologies such as web beacons or pixels cannot be disabled in the same way as cookies. However, you can limit their impact by disabling cookies that support them or using browser privacy tools that restrict tracking scripts. 

Changes to This Cookie Policy 

We may revise this Cookie Policy from time to time to reflect changes to our technology, business practices, or legal requirements. The date at the top of this page indicates when the policy was last updated. We recommend reviewing this page periodically to stay informed about how we use cookies. 

Contact Us 

If you have questions about our Cookie Policy or want more information about how we use cookies and similar technologies, you may contact us at: 

GPS Insight 

 Email: support@gpsinsight.com   

Call 1-866-395-8396 

Address: 7201 E. Henkel Way, Suite 400, Scottsdale, AZ 85255 

 

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