Is Your Brand Getting Recognized
for the Wrong Reasons?
Protect and Enhance Your Brand with Vehicle GPS Tracking
Did you know that 90% of people’s first impressions never change? Your vehicles are moving billboards; make sure they represent your business positively with vehicle GPS tracking.
Building a positive brand image is incredibly important to most businesses. It’s how your customers recognize and remember you! Along with ensuring your brand is recognized for the right reasons, it’s also important to avoid getting noticed for the wrong ones. No matter how much budget or strategy you allocate to marketing, if your drivers are being reckless on the road or using company vehicles where and when they shouldn’t be, that is the impression that will stick.
Do you know how your drivers are representing your brand to the community? You may receive a call from a concerned citizen from time-to-time, but how do you know for sure? Many businesses like yours are turning to vehicle GPS tracking technology for tangible answers and are using the findings to protect and enhance their brand.
How’s My Driving?
Is your main form of feedback a “How’s My Driving?” sticker on the back of your trucks? It’s recommended that you not solely rely on these bumper stickers because there is a more effective tool available to measure driving performance.
Why it’s time to ditch the sticker for technology
- The complaints that come in may not always be accurate. Your company could be mistaken for another company’s vehicle.
- The public may not call in because they don’t want to get someone into trouble.
- There is not a lot of constructive feedback you can implement because you may not be able to determine who was driving.
Our truck was where ?
Some businesses have their drivers take company trucks home and dispatch them straight to the job. It’s an efficient practice. However, if vehicles are used when or where they shouldn’t be during non-working hours it can represent your brand negatively.
Do you want your vehicles spotted towing a boat to the lake, running personal errands like going to the gym, or spending time at seedy locations? It happens more than you would think. Unauthorized usage not only wastes company fuel, it gives your business the wrong kind of attention. To avoid getting noticed for the wrong reasons, you can use vehicle GPS tracking to let you know when any of your company vehicles are going places they shouldn’t and moving during non-working hours.
Don’t take someone else’s word for it about your drivers’ behavior! Use vehicle GPS tracking and know for sure.
It isn’t easy being green.
Green initiatives are becoming more important to brand image for mobile workforces. Given the nature of the business, there can be an immensely negative impact on the environment if excessive idle time, route efficiency, or regular maintenance are not monitored and managed in the most efficient way.
Take a step in the right direction by using vehicle GPS tracking to implement a fleetwide sustainability initiative. The planet will thank you for it and your customers will be happy too! As you track your progress through the software, you will be amazed how much fuel is wasted from vehicle idling alone. You can incorporate the results into your company’s advertising. You may even earn awards for your company’s contribution to the environment.
Kennecott Utah Copper is one of the largest copper mines in the world. They received an Outstanding Achievement Award in Pollution Prevention and an EPA award nomination for their idling reduction efforts through GPS Insight.
The power of a positive customer experience
Three tips to enhancing customer experience with vehicle GPS tracking:
Add a customer map to your website displaying your vehicle locations. It will let your customers see where you drivers are in real-time.
Don’t leave your customer guessing when your driver will arrive. Improve dispatch by gaining visibility over locations and give your customers precise ETAs. If a driver is running behind, call your customers to let them know. It shows you value their time and they will appreciate it!
Accurate billing is important to your company’s reputation and cash flow! GPS locations will allow you to track job completion and assure your customers that employees and equipment were on site when they were scheduled.
According to the White House Office of Consumer Affairs, news of a bad customer experience reaches more than twice as many ears as praise for a good service experience. In today’s technology-driven society, more specifically with the rise of customer review websites, businesses need to be both diligent and consistent with their customer experience to avoid negative attention online. One of the major benefits of vehicle GPS tracking is that it can help improve customer satisfaction!
You May Also be Interested In:
ABM Industries Overhauls Its Customer-Facing Operations with GPS Insight
Dayton’s Pest Control Uses Fleet Tracking Software to Uncover New Business Challenges
A High-Speed Joyride Foiled with Vehicle Tracking Technology
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