How to Introduce GPS Tracking to Employees
It is common for drivers to think GPS tracking is “Big Brother” or not understand how and why your business plans to use the technology. It is essential to promote driver adoption before using GPS data to ensure this project is successful.
We get questions often from business owners and fleet managers on how they should introduce GPS tracking to their drivers. Here are the top 5 questions our customers ask and how to address them to help gain employees acceptance.



When your business becomes more profitable, it will increase employees’ earning potential. Having more funds available allows your business to increase salaries, award bonuses, and create incentives for employees.
Incentive programs are a great way to improve fleet metrics and motivate your employees at the same time. A Driver Scorecard Report ranks drivers/vehicles based on speeding, rapid acceleration/deceleration, and idle time. You can use this report to show your employees what areas they need to improve to receive their incentives.


If speeding citations are higher than industry standards or fuel costs are at an all-time high, you should absolutely share that information with employees. Presenting how a GPS tracking system can help solve these challenges is important and will help your employees understand why the business needs it and get them on board.
When your employees understand what is expected of them, there should be little to no backlash when this information is used for coaching or to hold them responsible for their performance.
Engage your fleet with GPS Insight.
Engage your fleet with GPS Insight.