GPSI eBook Protect Enhance Your Brand 2022 Thumbnail 1

Did you know that 90% of people’s first impressions never change? Your vehicles are moving billboards. Make sure they represent your business positively with GPS tracking.

Building a positive brand image is incredibly important to most businesses. It’s how your customers recognize and remember you. Along with ensuring your brand is recognized for the right reasons, it’s also important to avoid getting noticed for the wrong ones. No matter how much budget or strategy you allocate to marketing, if your drivers are being reckless on the road or using company vehicles where and when they shouldn’t be, that is the impression that will stick.

Do you know how your drivers are representing your brand to the community? You may receive a call from a concerned citizen from time- to-time, but how do you know for sure? Many businesses like yours are turning to vehicle GPS tracking technology for tangible answers and are using the findings to protect and enhance their brand.

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