Search
Close this search box.

Top 5 Most Common Objections to GPS Tracking Work Trucks

These are a few of the most common objections we hear to purchasing GPS tracking for work trucks:

 

1. “I don’t want to upset the drivers.”

When introducing GPS tracking for your work trucks to employees, their reaction depends on how you present it to them. Let them know that it isn’t intended to be “Big Brother”, but a means of controlling costs, improving efficiencies, and driving revenue for the company. It is also important to explain that employees in any business have supervisors that hold people accountable and GPS tracking is the tool to do the same thing for drivers. You might also find that drivers are relieved to learn this will improve communication; meaning you won’t have to call 10 times a day to find out where they are.

If your drivers still have a problem being tracked after this conversation, it might be reason enough to investigate what they are up to throughout the day.

2. “I don’t have the resources or budget to bring someone on full time to monitor the data.”

Many people are worried about not having the time or resources to manage GPS tracking for their work trucks. The right GPS tracking solution won’t overwhelm you with data.

monitor gps tracking data1

Our focus is on getting the right information to the right people at the right time. With access to automated information that you’ve never had before, managing your fleet often becomes easier and takes less time. You may find that your people will have more time to focus on other important areas that need improvement. If you feel that you do need to hire someone to manage it, the savings you will receive from the technology will more than pay for that person hired.

If you try the technology out for yourself in a trial, you might find that you can make the budget for this type of project. You will understand how much money you are losing on a daily basis without it, you can get a full ROI in less than a year, and even use the GPS tracking to help you bring in revenue for your company.

3.  “We don’t need all of the features you offer, we are going to look for something more basic.”

Not everyone is interested in what we offer and that’s ok. While our product does have a lot of features, the goal shouldn’t be using every feature available, but using the features needed to solve your unique challenges. We have many features within the product because we work with such a wide variety of businesses with different needs, and in the case that someone else’s challenge is similar to yours, we want to provide you with the same tools to solve it. Before getting caught up in a feature list, make sure you understand your business challenges and look for a company that can help you solve those challenges.

 

4. “We know where our guys are going.”

Do you really? If you knew there were extra miles and gallons of fuel wasted on unnecessary trips to favorite coffee shops, trips home for lunch, and supply warehouse visits, would you think again? You will be surprised.

do you know here your drivers really are

We suggest you try a few GPS units and see for yourself. If they are indeed going exactly where you think they are throughout the day, GPS could still help you improve your business operations. IF we can’t show the value of our technology and help you build a business case we’ll make it easy and help you return the units at no cost to you.

 

5. “I don’t have the time or expertise to implement the GPS tracking solution correctly.”

We are all busy with plenty of projects and responsibilities, so it is understandable when someone says they don’t have the time, but when you just take a second and think about how much money you could be saving on a monthly basis with technology on your side, it might be worth finding the time. It’s about the opportunity cost of NOT using a GPS tracking solution for your work trucks. Plus, our staff is here to help you through it all. Our account management team is focused on helping our customers implement our solution and work directly with them to make sure they are using our product effectively.

GPS tracking providers understand that you are not an implementation specialist, especially because you most likely haven’t ever rolled out a GPS project before. That is our responsibility. We just ask that you participate and supply us with the information we need to get you up and running. We also have plenty of documentation on how to successfully implement GPS for your work trucks so that everything is implemented correctly.

Menu