Most business owners and fleet managers think of the investment in GPS fleet tracking technology as an expense. This misleading mindset is the one thing that holds back more businesses than anything else and that is the biggest misconception (myth) out there.
GPS Fleet Tracking Software is “FREE”
If you were asked if you would install and utilize a GPS fleet tracking solution if it were 100% free, wouldn’t you say “yes”? What 99% of fleet managers and business executives don’t understand is that it IS “free”. It just needs to be proven to you using real data to believe it.
Every GPS fleet tracking company will say that their platform will save fuel, labor, and maintenance costs, but what they are missing is “HOW” and “WHERE” the money comes back to the bottom line. This is a deep subject, but for those enlightened with proof, it finalizes their decision. Make the GPS tracking provider prove the ROI they are selling you on.
The ROI of GPS Fleet Tracking Software
GPS fleet tracking software is one of the best dollar-for-dollar ROI’s a company can get. Depending on fleet size, it is thousands if not millions of dollars in return. The ROI can be tangibles such as hard dollar fuel savings and intangibles such as improved customer service.
Most companies don’t realize that they are spending unnecessary money every day that they could otherwise keep on their bottom line. Unfortunately, they don’t believe it until they see the amount of waste for themselves.
Full return on investment can be found from making the smallest adjustments to the way your fleet operates such as reducing a few miles driven a day per truck, reducing a few labor hours a week per employee, reducing accidents by practicing safe driving, etc.
Imagine if you had an extra few thousand dollars or even as much as a million a year. What could you do with that money? Surely the answer is “a lot”. This extra money can help your business grow by hiring more office staff, more technicians, buying more trucks, etc.
Dismiss the myth that GPS fleet tracking technology is an expense, and see for yourself how the technology is “FREE”.
