Who We Are
GPS InsightBrand Standards
If you have questions not covered in this guide, please contact the Marketing Department at marketing@gpsinsight.com
Who We Are
GPS Insight is a leading provider of SaaS-based fleet and field service management software solutions.
GPS Insight helps fleet and field service businesses by delivering innovative solutions and actionable insights through vehicle and asset tracking, fleet management, AI-enabled smart cameras, field service management, and regulatory compliance solutions.
GPS Insight’s industry-leading technology is designed to enhance organizations managing field operations, including drivers, technicians, vehicle fleets, trailers, and other mobile assets.
Customers rely on GPS Insight to address rising operating costs, road safety concerns, and inefficiencies in fleet and field operations that drain time and resources.
Brand Personality
Our brand personality can be described as innovative, dependable, insightful, collaborative, and results-driven.
This personality aligns with our mission to empower businesses to scale effectively while navigating operational complexities with clarity and confidence.
Company History
GPS Insight was created in 2004 when the trucking industry needed a solution.
It was started as an answer to a question:
- How do we help the fleet industry get the visibility and flexibility they need to be successful?
- In 2019, GPS Insight introduced a new, innovative brand into the market.
For more information about the GPS Insight brand, click here.
Our Brands
GPS Insight is a branded house with five core brands within the telematics and field service management space.
- GPS Insight is our primary brand, serving as the umbrella.
- ClearPathGPS is our channel reseller and SMB telematics solution.
- FieldAware is our commercial field service management solution.
- ServiceBridge is our white van field service management solution.
- Titan GPS is our core telematics brand serving the Canadian market.
Mission
At GPS Insight, our customers are at the heart of everything we do. Our solutions are designed to meet the evolving needs of our clients with proven capabilities, ease of use, and flexibility.
Vision
Our vision at GPS Insight is a fleet management system to improve visibility, increase efficiency, and enhance safety and sustainability, both on the road and in the field.
Our Values
These are the values that guide our business, our product development, our brand, and our culture.
Never Settle
- Pursue Excellence Relentlessly
- Demand the Extraordinary
- Embrace Constant Improvement
- Challenge the Ordinary
- Embrace Your Full Potential
Own It
- Seize Control
- Accept Accountability
- Assume Authority
- Be in the Driver's Seat
- Be Dedicated to Our
- Customer's Success
- Don't Dump on Someone Else's Door
Customer Obsession
- Be Available for our Customers
- Ensure our Service Sets Us Apart
- Drive for Solutions and Outcomes
- Be an Extension of our Customer's Team
Keep It Real
- Walk the Walk
- No Hidden Agendas
- Mutual Respect
- Integrity & Honesty
- Celebrate Success & Share Prosperity
- Great Corporate Citizenship
Have Each Other's Back
- Embody a Culture of Trust
- Cooperate and Assist One Another
- Deliver Results and Celebrate Unapologetically
- Lead with Empathy
- Look Out for Each Other’s Well Being, Without Blame
ICP
Service-based fleets between 5-500, in the major regions/states in the US and Canada, who value a trusted partner who is proven, reliable, and can offer appealing pricing.
Primary Market
5-50
service-based fleets
Secondary Market
51-500
service-based fleets
Niche
Fleet and field management system to improve visibility, increase efficiency, and enhance safety and sustainability – both on the road and in the field.
Core Messaging
Our overarching messaging should be informative, relatable, and focused on driving towards a purchase.
This can be achieved by using voice of customer in the messaging we produce and by keeping the customer’s needs in mind.
Personality
GPS Insight’s personality is a blend of trustworthiness, empathy, and innovation. We offer our customers help through bold but relatable content.
- What it is: A dependable partner that simplifies fleet and field operations with actionable insights. Example: Offering a free checklist to enhance driver safety reflects our action-oriented and helpful tone.
- What it isn’t: Impersonal or overly technical content that overwhelms users without providing real solutions.
We focus on engaging customers with relatable and practical content that adds value to their daily operations.
- What it is: Social media posts that share quick tips, like “5 ways to optimize fleet management today.”
- What it isn’t: Generic, sales-driven messaging that fails to address customer pain points.
To differentiate from competitors, we prioritize clear communication and a human approach.
- What it is: Tools and content tailored to specific industries, presented in an approachable way.
- What it isn’t: A one-size-fits-all system that lacks customization or personal connection.
GPS Insight Brands
GPS Insight
GPS Insight was created in 2004 when the trucking industry needed a solution. It was started as an answer to a question. How do we help the fleet industry get the visibility and flexibility they need to be successful?
Since that day, GPS Insight has worked tirelessly to anticipate and respond to the industry’s needs and build the solutions that help the nervous system of our economy thrive. Bringing new and powerful tools to the market, through innovation and creativity—GPS Insight continues to evolve through the adoption of relevant partners, and a focus on building solutions for the market we serve.
We do it all with energy, care, and an unwavering desire to make our client’s lives safer and easier. We do it all—because we care.
ClearPathGPS
Since our launch in 2013, ClearPathGPS has been focused on helping our customers more efficiently and effectively manage their fleet, in order to achieve better results and improve their bottom line. In 2023, ClearPathGPS was acquired by GPS Insight as part of a strategic partnership that combines the strengths of each platform.
And while our GPS fleet tracking solutions provide great real-time visibility, data insights and tools to improve fleet operations, what truly differentiates ClearPathGPS is our relentless effort to support the success of our customers each and every day. This focus is what sets us apart and why we continue to be ranked highest in customer reviews on product review sites such as TrustPilot and Capterra.
ServiceBridge
Founded in 2004, GPS Insight has the experience you can trust. We have built solutions to make your business thrive. Through innovation and creativity, we make powerful tools that meet your most pressing needs.
In 2020, GPS Insight acquired ServiceBridge to make sure that mobile workforces have the tools they need to execute at every level, from headquarters to field technicians.
With the combined power and expertise of ServiceBridge and GPS Insight—two leading innovators in fleet and field service management—we deliver best-in-class service, solutions, and technology that offer more value to our customers by connecting operations across organizations.
We do it all with energy, care, and an unwavering desire to make your lives easier and safer. We do it all—because we care.
FieldAware
In 2011, FieldAware was founded with the future of the field service industry in mind. Our founders began in the mobile space with telematics, the solution that allows a business to track a truck on maps and report statistical data. They soon recognized that providing vehicle tracking only addressed a small segment of the needs for customers. There were great inefficiencies due to the paper and white board systems that were in place as the primary method for dispatch, scheduling, work orders and invoicing.
The answer was to create an all-in-one platform that included scheduling and reporting through automated, bidirectional, live communication between the field and the back office. We determined that such a system could increase the revenue for our customers by providing cues for up-sell and cross-sell opportunities, optimizing operations and service calls, improving productivity, and ultimately improving both customer and employee satisfaction. This is what we delivered.
In 2021, FieldAware was acquired by GPS Insight as part of a strategic partnership to deliver best-in-class service and technology to achieve unmatched operational insights and cost savings.
Titan GPS
Certified Tracking Solutions (established in 2004) is a leader in innovation for GPS telematics, connected transportation, and industrial IoT. We market our solutions under the Titan GPS brand to help fleets of all kinds gain a holistic view for optimal decision-making.
In 2022, CTS was acquired by GPS Insight as part of a strategic partnership that combines the strengths of each platform.
Customers choose CTS for advanced, enterprise-level GPS tracking, end-to-end visibility, and deep insights.
Our proprietary, cloud-based, software platform supports a broad range of businesses optimization tools including: GPS telematics, Electronic Logging Devices (ELDs), fleet AI cameras, workflow optimization apps, and OEM telematics.
Our camera systems provide 360-degree footage, our FieldDocs app digitizes workflows, and our battle-tested hardware makes our reporting reliable.
For over a decade, thousands of fleets across North America have trusted the Titan GPS brand to elevate their efficiency, compliance, and profitability.
We have enjoyed substantial growth over the years thanks to our staunch commitment to innovation and customer satisfaction.
Finding the right fit for your fleet is what we do.