Who’s Watching Your Fleet While Everyone’s Watching the Super Bowl?

Football field in stadium setting
Published on February 4, 2016 | Last updated on June 13, 2025

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As the teams from Denver and Carolina pack their bags for Santa Clara, the rest of the country prepares for parties with new 4K televisions, their family’s secret 7-layer dip recipe, canned drinks by the pallet-full and the superstitious rituals that will help their team win. ‘Tis the season as the Super Bowl draws near. But an important question lingers every year for fleet owners. While everyone tunes into the big game, who will be tuned into your fleet?

Traffic data from the Insurance Institute of Highway Safety (IIHS) and National Highway Traffic Safety Administration (NHTSA) confirms that Super Bowl Sunday is one of the most dangerous days of the year to be on the road. Accident rates increase and the potential costs associated with your damaged property could be devastating. Knowing where your vehicles are at all times, especially during a period of increased accident risk, is crucial to proper fleet management. With GPS Insight alerting functions, fleet managers can be alerted immediately if company vehicles are being driven on Super Bowl Sunday, or during any other times they’re not supposed to.

GPS Insight hopes to put your mind at ease about your fleet’s safety and help you focus on the big game. May the best team win, and most importantly, we hope you all stay safe!

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