The Insight Source Blog
Your preferred Telematics information resource
Author: Lance Holt
Content Marketing Specialist
Is Your Brand Getting Recognized for the Wrong Reasons?
Can Tracking Company Vehicles Prevent Side Jobs?
Using Driver Policy Data to Set Expectations with Your Drivers
Tracking Company Vehicles to Monitor Personal Use
Without GPS, how do you go about tracking company vehicles during off hours? If you allow employees to take company vehicles home, then you most likely permit an acceptable amount of personal use as well. However, taking company vehicles home is a privilege that shouldn’t be abused. When using company vehicles for personal use is taken advantage of, there are a few things you will notice:
Decreased productivity and jobs completed per day
Poor brand recognition
Increased fuel costs
Tracking company vehicles for off-hours/personal use is a way to improve your efficiency, brand awareness, and decrease fuel costs.
Prevent Side Jobs to Increase Productivity
GPS tracking data will not only help you dispatch drivers to customer sites faster and put an end to unnecessary stops throughout the day (including long lunches), it can also help you spot any potential side jobs drivers perform between jobs or after hours with company vehicles. It directly affects your company’s revenue when drivers use your vehicles to perform side jobs to make money for themselves instead of your company. By preventing side jobs from happening and increasing productivity, you will add more jobs per day per driver, which will add more to your bottom line.
GPS TRACKING IS NOT MEANT TO INVADE EMPLOYEES’ PRIVACY OR SHOW DISTRUST: IT’S TO IMPROVE YOUR BUSINESS
It’s important to remember that tracking company vehicles doesn’t mean you distrust your drivers. Using actionable data to coach drivers on the appropriate use of company vehicles after hours will help everyone be on the same page. Monitoring personal use or how productive drivers are throughout the workday is no different from football coaches reviewing game film with players, sales managers reviewing recorded phone calls with reps, or even editors proofreading writers and keeping them on track with deadlines.
Avoid Getting Noticed for the Wrong Reasons
Since your company name is wrapped onto the vehicles, they are driving billboards for your brand. Because of this, you never want your vehicles to be spotted in seedy locations giving you the wrong type of publicity. While letting drivers take company vehicles home and
GPS TRACKING WILL ALERT YOU TO IMPORTANT INFORMATION SO THAT YOU CAN PROTECT YOUR BRAND
dispatching them straight to jobs is efficient, it can lend itself to this type of behavior, and it happens more than you would think. GPS tracking can alert you when vehicles arrive at certain locations and are moving during hours they shouldn’t be so that you can protect your brand image.
Reducing the Gas Bill with Fuel Card Integration
Higher fuel costs are to be expected if company vehicles are being used on personal time. If you are not monitoring how often drivers use your vehicles to run personal errands or how frequently they use company fuel cards to fill up the tank, this cost could be much higher than it should be. Along with filling up your company’s vehicles with gas, fuel costs can increase even more if employees use your fuel cards to fill up their personal vehicles, or even their spouses’. Integrating your fuel cards with GPS tracking will prevent fuel card fraud and ultimately reduce how much money your company spends on fuel. Fuel card reporting will provide information on where they filled up, how often, and how much gas they purchased.
Introducing Tracking Company Vehicles to Employees
GPS tracking is meant to be used as a coaching tool to increase productivity, protect your vehicles and assets, and ultimately add more to your bottom line to grow your business. Introduced in the right way, employees will understand the need to track personal use of company vehicles.
Watch best practices on how to introduce GPS tracking to employees.