Author: Lance Holt
Content Marketing Specialist
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The Top 5 Most Common Objections to Tracking Company Vehicles
There are a handful of common objections we hear from fleet managers and owners about tracking company vehicles.
We understand where these objections come from. We also know that many of these objections can be overcome and should not stop you from tracking company vehicles.
That’s why we are sharing the top 5 most common objections we hear regarding tracking company vehicles in descending order. If you have experienced any of these concerns, we want to show you why they should not stop you from using technology to track company vehicles that will drastically improve your operation’s productivity and effectiveness.
5. “I don’t have the time or expertise to track my company vehicles correctly.”
One aspect of tracking company vehicles to look for in a GPS provider is how they support their customers after the sale. Do they have 24/7/365 support (that’s based in the U.S.)? Do they offer a dedicated Account Manager ready to train you and your staff to be prepared to use the system you’ve invested money into? These are resources to look for that will alleviate the stress of thinking you don’t have the time or expertise to track your company vehicles effectively.
4. “We know where our guys are going.”
While you may know which job sites your drivers are headed to, this is not the reason why you should track company vehicles. If you’re in the service industry, it’s about improving ETAs for your customers and getting the drivers to job sites faster. If you don’t know what’s causing your high fuel costs, tracking your company vehicles will reveal the answer to you whether it’s because of unnecessary miles driven, wasted trips, long idle times, etc. The best way to see this is by piloting a solution to receive benchmarks of how your fleet is performing.
3. “We don’t need all of the features you offer. We are looking for something more basic.”
Ah, the “dots on a map” answer. Not everyone needs all the bells and whistles. We get it. That’s why when you are researching GPS providers to track your company vehicles, you should look for ones that offer options for you instead of a one-size-fits-all answer. Some GPS providers offer different product tiers, or solutions, so there is an option that fits your specific needs. That way, if you need something more basic to start, you have it. But if you grow over time and eventually need a little more horsepower, you have a solution that will grow with you.
2. “I don’t have the budget to bring someone on full-time to monitor the data.”
We agree. Hiring a new employee solely to manage a GPS solution is an additional expense you don’t need. That’s why it’s important to find a solution with automated reported and alerts. Do you need a solution to help with vehicle maintenance? Set up automated alerts that go directly to your service department letting them know when oil changes or tire rotations are due. Do you need to cut fuel costs? Set up stop and idle reports to go to you or your management team on a daily, weekly, monthly, or custom time frame you create. Remember, the purpose of automated platforms is to make life easier, not more difficult.
1. “I don’t want to upset the drivers with ‘Big Brother.”
The most common objection we hear about tracking company vehicles is the “Big Brother” theory, or that it’s an invasion of privacy. While not upsetting your drivers is a valid concern, think about it this way – every other business has metrics for their employees to hit, so why should a mobile workforce be any different? Tracking company vehicles is not about distrusting your drivers; it’s a means of controlling costs, improving efficiencies, and driving revenue for the company. In our experience, if drivers are still pushing back after it’s presented like this, there’s a reason.
Don’t be afraid to improve and grow your business by tracking company vehicles because of any of these objections.
*Watch this video to learn how to introduce GPS tracking to your employees