Q&A Events

Q&A: GPS Insight Events

with Shannon Spollen, Senior Manager, Event Marketing

Let’s dig into part of what makes GPS Insight great—the people who work here! Today we’re exploring events with Shannon Spollen, and getting her take on what’s coming up, why events are valuable, and how you can participate.
QUESTION

How did you originally get into events?

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My passion for events brought me to GPS Insight as the Events Manager back in 2019. Having always planned events on marketing teams at various companies, I see them as a Swiss Army knife in a marketing tool bag. While events can help to generate new business, we also use them to position ourselves as thought leaders in our space, foster discussion with other industry experts on relevant topics, and connect and engage with people in the field and on the road to gain better understanding of the real-life challenges they face and use cases for our solutions.

QUESTION

What events are coming up soon for GPS Insight?

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We’ll be attending many live industry events over the next couple of months, and we’re hosting or participating in many other industry webinars through the end of the year. All of them—both online and in-person—can be found at https://www.gpsinsight.com/events/.

QUESTION

How are these events different?

Shannon-Answers
The virtual events that we host are designed to be more thought leadership-focused. Whether it’s hearing from an industry expert about how to implement a tool or a concept into your business, or listening to a discussion around freshly-released relevant research data, our goal for virtual event attendees is for you to walk away with ideas or knowledge that you can take back and execute on in your business. They’re also very easy to attend or view on-demand because they remove the barrier of a set time or financial investment.

At in-person events, we typically have an exhibit booth with a team that is there to engage with visitors about anything from questions about our solutions, to what we’re hearing around the industry about things like fleet electrification or ESG in the field service world. By nature, in-person events are an opportunity to have more one-on-one, personalized, and in-depth conversations. It can also be easier to walk a floor for a couple of hours if you’re exploring solutions rather than making 12 phone calls to sales reps. Although virtual events have many advantages, nothing beats face-to-face conversation if you have specific pain points you want to address, or if you’re shopping around.

QUESTION

How does a live demo work?

Shannon-Answers
Live demos are designed to be a high-level overview of our solutions. Our team leads attendees through some of the major features and functionalities of our software that address some of the more frequent challenges and pain points that people come to us to help solve.

It’s important to note that these demos are just an introduction to our software, and our goal is to continue the conversation with you through a personalized demo that specifically addresses your challenges and questions that we can work together to solve. We are more than happy to talk to people one-on-one about their needs.

QUESTION

What do people get from an in-person live event?

Shannon-Answers
While this can vary based on the type of in-person event—i.e. a tradeshow versus a conference or educational event where exhibits are a component, rather than the main feature—what people can get from visiting our exhibit booth is the chance to have face-to-face interaction with our team about their specific needs. Sometimes this is an introductory conversation to answer questions, while other times it might include a quick demo of a feature or function of our solution to show specific use cases. Perhaps you are an existing customer and want to dive deeper into the platform to address a particular pain point with your fleet or field service business. Maybe you currently use another provider’s solution and you want to understand what else is out there, and how other solutions differ from what you use.

We think strategically about the teams we send to in-person events to ensure that when you visit our booth, you are meeting with someone who understands your needs and knows how to address them, whether you are a small, mid-sized, or large entity within the public or private sector.

QUESTION

Would a customer benefit from attending an event, or just someone who is not yet a customer?

Shannon-Answers

Yes, both! Typically, for us, virtual events are about thought leadership. For instance, we did a recent webinar about driver resistance to dash cameras called, ‘Drivers and Dash Cams: A Love Story?’, which addressed barriers for fleet managers wanting to bring cameras into their fleets. Our webinar featured experts and real people who had already had success doing this in the real world, which was helpful for both customers and non-customers. These types of events are not about selling—it’s about bringing value to the attendees.

For in-person events, people who come to our booth are sometimes customers who have a complex question about a specific need. Our on-site team members can hop onto the platform and walk through ideas with the customer to address their question right then and there. For prospective customers, it goes without saying the ways they can benefit. Our experts can give them individual attention, talk about exactly what they want, or do a demo or schedule one if it’s more convenient.

QUESTION

Why would someone want to consider attending one of our events, either live or virtually?

Shannon-Answers

We put a great deal of thought into who we send to in-person events. We consider the type of event, what industry it serves, the schedule, and who would be the best fit. We discuss this all internally before we put a team together, because we want to make the most of your time with our people who are best matched and best equipped to have an in-depth conversation, go deep, and solve problems.

The same goes for our virtual events. We spend a lot of time making sure the content and presenters are the absolute best we can offer to our customers and prospective customers. Come and see us! We’d love to talk to you—online or in-person.

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GPS Insight Events

To register for a GPS Insight event online or near you, visit our Events page.