Q&A: GPS Insight Events

My passion for events brought me to GPS Insight as the Events Manager back in 2019. Having always planned events on marketing teams at various companies, I see them as a Swiss Army knife in a marketing tool bag. While events can help to generate new business, we also use them to position ourselves as thought leaders in our space, foster discussion with other industry experts on relevant topics, and connect and engage with people in the field and on the road to gain better understanding of the real-life challenges they face and use cases for our solutions.

We’ll be attending many live industry events over the next couple of months, and we’re hosting or participating in many other industry webinars through the end of the year. All of them—both online and in-person—can be found at https://www.gpsinsight.com/events/.

At in-person events, we typically have an exhibit booth with a team that is there to engage with visitors about anything from questions about our solutions, to what we’re hearing around the industry about things like fleet electrification or ESG in the field service world. By nature, in-person events are an opportunity to have more one-on-one, personalized, and in-depth conversations. It can also be easier to walk a floor for a couple of hours if you’re exploring solutions rather than making 12 phone calls to sales reps. Although virtual events have many advantages, nothing beats face-to-face conversation if you have specific pain points you want to address, or if you’re shopping around.

It’s important to note that these demos are just an introduction to our software, and our goal is to continue the conversation with you through a personalized demo that specifically addresses your challenges and questions that we can work together to solve. We are more than happy to talk to people one-on-one about their needs.

We think strategically about the teams we send to in-person events to ensure that when you visit our booth, you are meeting with someone who understands your needs and knows how to address them, whether you are a small, mid-sized, or large entity within the public or private sector.

Yes, both! Typically, for us, virtual events are about thought leadership. For instance, we did a recent webinar about driver resistance to dash cameras called, ‘Drivers and Dash Cams: A Love Story?’, which addressed barriers for fleet managers wanting to bring cameras into their fleets. Our webinar featured experts and real people who had already had success doing this in the real world, which was helpful for both customers and non-customers. These types of events are not about selling—it’s about bringing value to the attendees.

For in-person events, people who come to our booth are sometimes customers who have a complex question about a specific need. Our on-site team members can hop onto the platform and walk through ideas with the customer to address their question right then and there. For prospective customers, it goes without saying the ways they can benefit. Our experts can give them individual attention, talk about exactly what they want, or do a demo or schedule one if it’s more convenient.

We put a great deal of thought into who we send to in-person events. We consider the type of event, what industry it serves, the schedule, and who would be the best fit. We discuss this all internally before we put a team together, because we want to make the most of your time with our people who are best matched and best equipped to have an in-depth conversation, go deep, and solve problems.

The same goes for our virtual events. We spend a lot of time making sure the content and presenters are the absolute best we can offer to our customers and prospective customers. Come and see us! We’d love to talk to you—online or in-person.