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Improved Fleet Safety Depends on Better Data

It’s no secret that fleet safety is a popular topic around these parts. From safety plan implementation, driver wellness, innovative technology, coaching and more, we’ve made safety a front-and-center topic because the industry has made ensuring drivers get home safely to their families every night its top priority, and is looking for solutions to improve. The better prepared fleets are to implement these safety solutions, the more success they will find.

As the leading fleet tech and telematics solutions company in the U.S., we know that evidence and actionable data are the keys to making good decisions. That’s why we’re sounding the horns around the release of the inaugural GPS Insight 2022 Fleet Safety Report, a comprehensive look at how fleets of all sizes approach building a culture of safety and the technology solutions that help them get there.

Did you Know?

For the report, we surveyed more than 3,400 fleet professionals to find out:

>  The types of safety challenges fleets are up against, and the safety solutions they are using to meet their safety goals

>  The benefits fleets are realizing from these solutions, particularly from GPS tracking and dashboard cameras

>  The strategies in place to implement safety technologies in their fleet

Harnessing Technology to Improve Driver Safety

In today’s market, telematics solutions are an essential part of a company’s safety program. Harnessing the technology of GPS tracking and smart cameras makes the process both faster and more precise, which allows managers to better track and analyze data with the goal of creating a safer environment.

>  In our study, we learned that 74% of fleet professionals find GPS tracking very or extremely effective in helping improve safety, with 68% of those using dash cams.

Not only do GPS tracking and dash cams prove to make fleets safer, but training and safety policies set them up for success.

Fleet safety professionals surveyed relied on driver training (65%) and written safety policies and procedures (59%) as their key fleet safety strategies.

Strict driver hiring standards and driver bonuses were also top of the list.

Clearly, driver training can remind drivers to keep up good driving habits. By monitoring and coaching for driver behavior, businesses encourage safer driving habits fleetwide. The drivers are safer, and their vehicles are more protected, so both people and machines benefit from this additional education.

Safe driving is a shared value, as drivers want to get home safely as well. Drivers recognize that training will allow them to help improve their driving, which they also care about for the sake of a long-term career.

When it comes to safety technologies, there are numerous options fleet managers can choose to implement. 

Over half of the fleet safety professionals surveyed used either collision migration and active emergency braking—or driver behavior telematics—as their primary safety technologies, and 67% of fleet managers used both. Backup cameras, blind spot monitoring and adaptive cruise control were also high on the list.

>  GPS tracking in fleet usage has widespread use across the industry. In our study, 92% of the respondents are using GPS tracking. From this large sample size, we see that the industry has embraced its problem-solving possibilities, including reducing fuel and maintenance costs and improving profits.

>  57% of those who currently use telematics/GPS tracking consider it very effective in helping to improve safety within their fleet. An additional 17% consider it extremely effective.


Ready to get all the details from this ground-breaking report?

Why Are Many Companies Turning to GPS Tracking?

GPS tracking provides visibility into key areas of fleet management, allowing businesses to protect people and assets with features like starter disable, remote panic button, and one-touch driver communication.

Safety of people is priceless, but as an added bonus, safety also reduces additional costs. The accountability that GPS tracking provides aids in identifying what behaviors are causing high labor costs, such as less efficient scheduling or side stops.

Why Are Fleet Professionals Implementing Dash Cams?

By automatically capturing everything on the road, video solutions become a reliable witness, as businesses have the ability to view event videos to understand at-fault incidents, improve coaching measures, and exonerate drivers from false claims. Drivers are safer when they have improved driver safety practices, as well as the protection of real-life video.

Exonerating drivers from false claims also helps reduce insurance costs and accident costs. Clearly, there are going to be incidents, but having evidence of what really happened gives businesses leverage.

Building a culture of safety among all team members ranks high on the list because when everyone is committed to the same goal, it makes the practice and execution easier.

Achieving Safety Goals

While there are clear benefits to prioritizing safety, fleet professionals cited an array of pain points that kept them from achieving their safety goals. No surprise there–it’s difficult to prioritize safety in today’s current climate of increased fuel costs, inflation, and meeting tough customer demands.

Thankfully, safety technology, both GPS tracking and dash cams, are an important investment even in economically challenging times, due to the overall cost reduction realized by companies.

Having the ability to modify driver behavior through coaching, ensuring vehicles are being used in the most efficient ways, and keeping drivers as safe as possible helps reduce costs.

Though it’s time-consuming to make plans a reality, the benefits outweigh the cost, since safety solutions ultimately protect both assets and people.


For all the details, download the report: