Apps for Fleets

App Attack! How much tech is too much?

More and more, companies are asking drivers and technicians to use advanced tech—specifically apps—to improve communication and efficiency. Improvements in smartphone and network technology across industries contribute to the surge in operational app usage, allowing managers to do things they could never do before. But how much is too much?

With recruiting and retention more challenging than ever, tech for the sake of tech simply isn’t going to cut it. Managers need to determine what key apps their drivers or field techs actually need to make their lives easier without overwhelming them.

Fleet and Field Mobile Apps
It’s no secret that apps can streamline data aggregation and reporting, including:
Safety alerting and compliance
GPS tracking and dash cams
Back office/field communication
Invoicing and payroll
Route scheduling and dispatching
Customer, asset, and job data

App Fatigue

Apps for fleets and field service companies are meant to limit distractions and simplify daily operations, but when drivers and field techs are inundated with downloads, they can be easily overwhelmed. If you’re looking to restructure your app policy, it’s important to first recognize signs of app fatigue, such as frustration with app discussions, reluctance to download, or a lag in performance.

The tech revolution is here, and with it comes hundreds of new apps and app functions. One of the biggest issues, however, is that many of these apps serve a single purpose, taking up unnecessary room on devices and overcomplicating processes. Your drivers and techs will thank you for getting rid of single-function apps and instead choosing consolidated platforms that provide multiple uses.

Identify Needs

One of the main things to consider when implementing new apps or evaluating current usage is whether or not an application meets the needs of your organization. Talk to your drivers and techs to determine what operational problems would benefit most from an app and discuss the value it delivers. There are some circumstances where technology is not an appropriate solution, and your team members can provide valuable insights. By paring down app requirements, you can keep your operations running at peak efficiency and keep drivers and field techs happy.

Improve Ease-of-Use

Another key consideration is how user-friendly an app is, and how easily it integrates with existing software. Understand that your employees are at varying degrees of familiarity with technology, and some less tech-savvy team members may get frustrated if they aren’t able to navigate an app as easily as they are expected to. And, if an app doesn’t fit within your current operational or tech structure, it can impede those individuals even more. The overall goal for app implementation in your organization is to streamline processes, not further complicate them.

Technology is becoming increasingly more important for fleet and field service companies who want to improve operational efficiency and productivity. When used correctly, apps can be a huge asset to drivers and field techs—they can eliminate the need for outdated and lengthy manual processes, help drivers keep track of safety and compliance, and help field service technicians by combining all customer and job data into a single dashboard.

It’s important that managers take the time to talk with their team members to learn what processes they think can be organized by apps and get their feedback on the apps they’re currently using. Keeping an open line of communication with your employees can increase satisfaction with their jobs and make them more open to adopting newer tech in the future. By recognizing these key elements of app implementation—consolidation, integration and ease-of-use—fleet and field service companies can continue to expand their suite of digital assets and reduce app fatigue within their organization.